A very good friend just sent me an ad he saw for a new church in a city miles away from mine.
I’ve long thought that, for city churches particularly, some seriously thought-out and well done advertising might be very good. In this case, an existing church is starting a new one. The ad is well done, nicely packaged, and accurately reflects their approach to “church.”
They’ll kick off soon with a “rally.” Fine. Likely a very good idea. (But, please don’t tell my wife and dear friends who were cheerleaders, I never saw a rally with “pep” in front of it that I wouldn’t prefer to miss. It’s a personality flaw, I know.)
The ad says, “No perfect people are allowed.” Good. Such are hard to find and “wannabees” are annoying.
“Relevant” messages. Hmm. Theology lite or just good preaching? No organ for sure. I assume, no traditional hymns, but a “rockin’ band.” Right. This cool model requires it. “Casual dress.” Okay.
The ad didn’t say anything about a pastor. A plastic one on screen who preaches well but won’t show up at anybody’s surgery or do any funerals?
This really may be a great group, but its extremely popular approach is nothing new. In the 60s, mood rings, lava lamps, and the “church growth movement” showed up. The latter has lasted longer, but it has always felt a little plastic and trendy to me, a “consumer” approach that focuses on glitz and low to no expectations, assuming that discipleship will follow once folks are in the door. It is a troubling fact that Jesus ran folks off in droves taking exactly the opposite approach. Do I want to run people off? Noooooo!
I’m kidding a bit with part of what follows, but try this ad.
Large print. “We love Christ. We love you. We want you to come!”
Not-so-fine print: “Just so you’ll know, we sort of figure that commitment might mean attending at a faith-building (and not faith-withering) rate of more than half the time. That’s extremely generous, and nobody’s counting; we just love you and love it when the family’s together.
“You can call our building or sanctuary a worship center if you want to, but we don’t mind being called a church.
“We aren’t in the least embarrassed about taking up an offering. We can’t/won’t/shouldn’t require it, but we encourage sacrificial giving as a God-honoring blessing to all concerned.
“We won’t be ashamed to ask for some help doing stuff. What you say Yes to is completely your choice, but if you say No all the time, that says something, too. We are not a consumer church. If you want one those, glitzy and asking of you nothing at all, it won’t be hard to find.
“Formal dress is not at all required, but it’s just a fact that our pastor probably won’t wear jeans he paid extra to have holes in.
“We’re not very trendy and not all that cool. But when we say, ‘It’s all about Jesus, we mean it.’ It ain’t all about us or all about you. We figure serving a crucified Lord has consequences. You can ‘Have It Your Way’ at Burger King, but probably not 100% of the time here. You might even have to endure serious persecution by singing a song or two you don’t like that blesses someone else. That’s okay. They’ll do the same for you. We’ll never be mega-anything except seriously in love with Christ and the people He loves.
“If this picture seems God-focused to you, welcome! Come on in!”
You’re invited to visit my website at http://www.CurtisShelburne.com!
Copyright 2016 by Curtis K. Shelburne. Permission to copy without altering text or for monetary gain is hereby granted subject to inclusion of this copyright notice.